We have been asked by Dr. Zhang to expand his services to the Polish community in the Chicago area. We researched the market and found lots of common practices in both cultures Chinese and Polish - cupping for example. We used commonalities to establish a marketing campaign. Hyperlocal prepared the website as well as an ongoing advertisement in most Polish online and printed media as well as social media. That brought a tremendous amount of new clients from the Polish community and changed the customer base. We are tracking calls as well as online forms to quantify the exact impact of our campaign.